Wednesday, December 07, 2011
Christmas Cards - Photographer's Edge
Each year for the holidays I send my clients Christmas cards to thank them for supporting my business during the past year. I used to make the cards from scratch, by going to a local print shop and having them produce branded card blanks for me. A few years ago I stumbled across a company called the Photographer's Edge who sell bulk card blanks ready and I have used them ever since. All you have to do is stick your own print (I use 4x6") in, remove 4 strips revealing double-sided tape and fold it over.... voila, you have a very professional card! To make them seem even more professional, I slap a label with my logo on the back. Since I started using the Photographer's Edge cards, it's been way easier, more cost-effective, and my cards look much better.
This year my card is using an image of frosty trees I photographed last March in Algonquin Park. It was an incredible morning with a thick hoar frost and I was out shooting with a series of Sigma lenses I had recently received through a sponsorship deal with them. This image was taken with a Canon EOS 5D mark II; Sigma 70-200mm f/2.8 lens and Singh-Ray 3 stop hard edge ND grad. It's one of my favorite images of the year, and will soon be arriving in the mailboxes of my clients.